On February 3^rd, 2012 the BEA will be hosting the 4^th Annual E2: The Evolution of Entertainment conference.  The event is designed to allow professionals and students to hear from and interact with media and entertainment industry veterans.  The Marshall School of Business is situated at the epicenter of the entertainment industry in Los Angeles and is globally recognized as a top international business school, so this year’s theme is Media without Borders: The Globalization of Entertainment.

E2 Speakers / Panelists

10:00A – 10:45A

Registration & Coffee

11:00 A – 11:30A

Keynote: Curt Marvis, Former President of Digital Media, Lionsgate

11:45A – 12:45P

Panel One: “The Digital Business: Product & Delivery”

Featured panelists:

·         Todd Dubester - Vice President, Global  Distribution Strategy & Business Development, Disney Media Networks

·         Matt Glotzer - Senior Vice President, Digital Media, Fox Entertainment Group

·         Joe Perez – Co-Founder of Demand Media

·         Michael Nyman – Chairman & CEO, PMK*BNC

(Moderated by Lucy Hood, Executive Director, Institute for Communication Technology Management at USC Marshall School of Business)

12:45P – 2:00P

Lunch

2:15P – 2:45P

Keynote: “Branding in Entertainment” by Jon Cohen, Vice President and General Manager, Innovation Protocol

3:00P – 4:00P

Panel Two: “The Face of the New Global Consumer”

Featured panelists:

·         Tom Morgan - CEO, MediaD.tv

·         Bettina Sherick - Senior Vice President, Digital Strategic Marketing, 20th Century Fox International

·         Jonathan Taplin - Director of USC Annenberg Innovation Lab and Clinical Professor USC Annenberg School for Communication and Journalism

·         Mara Sternthal - Principal, Media & Entertainment Consulting

(Moderated by Bob Lambert - Chief Strategy Officer, USC Entertainment Technology Center and former Senior Vice President Worldwide Technology Strategy at Disney)

4:15P – 5:00P

Keynote: Frank Gibeau,  President, EA Labels

Parking:

Self-parking is available for $8 in the parking structure (PS2) adjacent to the Radisson. 

Directions To Parking Lot PS2

From the Harbor Freeway (110)
Exit on Exposition Boulevard and go one block west.
Turn right on Figueroa Blvd.
Turn right into the drive way of Radisson Hotel
Drive past Radisson entrance and McKay’s
Turn Right into service lane (before The Lab)
See parking attendant for Parking Station 2 (PS2)

From the Santa Monica Freeway (10)
Exit on Hoover Street and go south.
Turn Right on Jefferson Blvd.
Turn Left on Vermont Blvd.
Turn Left on Exposition Blvd.
Turn Left on Figueroa Blvd.
Turn Right into service lane (before The Lab)
See parking attendant for Parking Station 2 (PS2)

From Los Angeles International Airport
Take the Glenn Anderson Freeway (105) east to the Harbor Freeway (110) north.
Exit on Exposition Blvd. and go one block west.
Turn right on Figueroa Blvd.
Turn right into the drive way of Radisson Hotel
Drive past Radisson entrance and McKay’s
Turn Right into service lane (before The Lab)
See parking attendant for Parking Station 2 (PS2)